Wix vs. Wix Studio: Which Platform Is Right for Your Business?
When it comes to building a website, Wix has long been a favorite among small businesses, creatives, and entrepreneurs. But recently, Wix has introduced a more advanced platform called Wix Studio—and if you’re not sure what sets the two apart, you’re not alone.
At RYNA Creative, we know that choosing the right platform isn’t just about features—it’s about what works for your goals, audience, and future growth. Let’s break it down .
What Is Wix?
Wix (the original platform) is a drag-and-drop website builder designed for beginners and non-technical users. It offers:
✅ Easy-to-use templates
✅ Pre-built designs
✅ Apps and integrations
✅ Hosting and domain setup all in one
It’s perfect for small businesses, personal brands, photographers, artists, and service providers who want a beautiful, functional website without coding or complex design tools.
What Is Wix Studio?
Wix Studio is the next-level platform built for designers, agencies, and advanced users. Think of it as Wix’s professional toolkit. It gives you:
✨ More design flexibility (beyond templates)
✨ Advanced development tools and APIs
✨ Better collaboration features for teams
✨ Responsive design tools that adapt smoothly across devices
✨ Enhanced client handoff options and workflows
In short, Wix Studio is built for people who want to push past the limits of standard Wix—and create custom, scalable, high-performance websites.
Wix vs. Wix Studio: Key Differences
FeatureWix Wix Studio
Ease of UseBeginner-friendly, drag-and-drop Advanced tools, more customization
TemplatesPre-designed, limited flexibility Fully customizable, designer-level contro
lCollaborationMostly solo use Built-in tools for team collaboration
Coding/DevMinimal coding, mostly no-codeSupports advanced dev, APIs, custom solutions
Best ForSmall businesses, solopreneurs, creatives Designers, agencies, businesses needing custom
When Should You Use Wix?
✔ You want a simple, fast, and affordable site
✔ You don’t need complex features or custom development
✔ You prefer to handle things yourself without a designer
✔ You’re creating a personal brand, blog, or small online shop
When Should You Use Wix Studio?
✔ You need highly customized design or functionality
✔ You’re working with a designer or creative agency
✔ You have multiple people collaborating on the project
✔ You want future scalability and control over advanced features
SEO, Performance & Growth Considerations
Both platforms come with SEO tools, mobile optimization, and built-in hosting. But:
⚠ Wix Studio offers more control over performance optimization, code customization, and design responsiveness.
If ranking on Google, scaling your site, or integrating with external tools is key to your growth plan, Wix Studio gives you more runway to grow.
Final Thoughts: Which Should You Choose?
Here’s the truth: both Wix and Wix Studio are powerful platforms—but they serve different needs.
If you’re a solo entrepreneur or small business looking to launch a polished site quickly, Wix is likely more than enough.
But if you’re aiming for high-end custom design, advanced functionality, or working with a creative team, Wix Studio opens up a world of possibilities.
Need Help Deciding or Designing?
At RYNA Creative, we help businesses choose the right platform for their goals—and design websites that don’t just look pretty but work strategically.
👉 Book a free consultation with us today and let’s map out the best path for your online presence.